DICE 2017: We Cool, We Party, We Upgrade

Two weeks ago, there was a video spread out in internet, an announcement from Ali+Dudut. Ali, known as ‘Ali The Beat’ is an icon of media senior which has become an observer of EDM industry in Indonesia since a long time. Dudut is well-known as a DJ technical teacher that who have successfully created dozens of talented DJs that could achieved good journey in international arena. They invited all elements in Indonesia’s dance music scene to come to Kuningan City at 20 March 2017.

​On the day of the event, we’ve seen many industry players shared curiosities with us about the announcement from Ali+Dudut. DJ, VJ, MC, media, clubs, and many more gathered at Kuningan City. After registration and everybody took their seats, Ali+Dudut appeared. They explained issues that happening in Indonesia’s dance music scene.

After Ali+Dudut, it was time for Akhda from DanceSignal to present DanceSignal International Clubbing Experience 2017 (DICE2017). DanceSignal proposed new concept that will change the dynamic of Indonesia’s dance music scene. The purpose of DICE2017 is to unite all elements in the scene. Clubbers, DJ, Event Organizers, even to club management will come together create better scene for EDM in Indonesia. All these experience will be called ICEPERIENCE.

DICE 2017 will consists of several programs. First, Top 100 Clubbers Awards 2017, where this program is looking for “Indonesia’s Coolest Clubbers”. Participants must 18+ years old, hard worker at day and EDM lover at night, also have a strong social network. This program begins on March until July with a registration and an audition. From July to September, the chosen Clubbers will begin to campaign in a form of Vlog and Social Media Competition.
 
The next program is “DICE Campus DJ Battle” that will be held in period of March until August. This competition is open to all the participant aged from 18 years old, with a CDJ or Software skill that could represent each campus. One of the ICEPERIENCE that is beneficial for the winner that has a right to take the next ICEPERIENCE program, “DICE Professional DJ Competition”. To seek for DJ/Producer with the best skills, this competition can be followed by the DJ school graduates, Resident DJs or even Professionals DJ.

The different thing from all the other DJ competition, DJs that attends the competition, whether it is
Campus DJ and Professional DJ Competition need to follow a program as requirement in #DICE2017, called “The DanceSignal Sessions”. The DanceSignal Sessions is a conference that brings all the professionals in the scene, from DJ with various music genre, DJ Schools, Records Label, and Artist Management. This program will be held almost every week in April in a mall, consist of Live Conference, Talk Show & Sharing Session, Producers Live Act, and Jamming Session. This program can be watch live from YoutubeLive for EDM lovers resides outside Jakarta.
 
#DICE2017 also presents some events in best clubs in Jakarta, Bandung, Yogya and Surabaya. First one called “DICE PARTY CLUB SERIES”. This event will be held 5 times in a year and will gather all DJs, VJs, MCs, Producers, and various communities. Not just at some clubs, parties will also be held in different place and outside clubs for sure. Other one called “DICE SURPRICE PARTY SERIES” that will be held in secret places for 15 times in a year. Special invitations can be obtained in a website or social media.

Before entering the main event, there will be “Pre Big Bang” events in Bandung on 29th April and Surabaya on 13th May. The main event of the program from #DICE2017 is “DICE Finalice Festival” on 9th September, where this event will carry a theme ‘A Storytelling EDM Festival’. This event will be run by some Event Organizers. Also in this event, they will announce the winner of Top 100 Clubbers Awards. The Finalice Festival will livened up by international DJ performances and a winner of Pro DJ competition nor Campus DJ Competition. Besides, there will be a Showcase, also performances by MC-VJ-Community.

After the Finalice Festival, they still have some “Post Big Bang” events that will be held in Bandung on 11th November, and Yogyakarta on 25th November. Benefit for 2 winners #DICE2017 Pro DJ Competition and 2 winners of Top 100 Clubbers Awards will continue on, because they will get “The Coolest Iceperience” by attending an international event called ADE (Amsterdam Dance Event) for a whole week at the end of October 2017.

Throughout the year, #DICE2017 will make all parts become ‘Upgrade’ to the next level, making the Electronic Dance Music scene in Indonesia will be more advanced.